Essential
Focus on the foundations.
For businesses that want to address their most immediate marketing needs with a focused scope of support. We identify the priorities and build a manageable starting plan.
Discuss EssentialDigital marketing for med spas
Make your next client’s first impression count.
SOPIMA helps med spas present their treatments clearly, build trust online and make the next step easier for potential clients. Start with a practical look at where your digital presence can improve.
A free 100-point Digital Growth Assessment for med spas in Kitchener–Waterloo and nearby Ontario communities.
Give your marketing a clear direction.
An inconsistent social feed, an unclear website or a difficult booking journey can leave potential clients unsure what to do next. SOPIMA helps you identify the gaps and focus your effort on useful improvements.
Present your clinic clearly
Give people a consistent picture of your services, your team and what to expect.
Make the next step easier
Help visitors find the information they need and a clear way to enquire or request a consultation.
Understand the work
Connect marketing activity to clear priorities, useful reporting and practical next steps.
Support where your clinic needs it.
Strategy and planning
Set priorities around your services, audience and business goals.
Content and social media
Build a more consistent presence with content planning, short-form production support and social media management.
Website and local visibility
Improve key pages, calls to action and the information people find when searching locally.
Reporting and recommendations
Review the available data and decide what deserves attention next.
The SOPIMA Growth System
Not just posts or ads. A connected growth system.
Six connected stages designed to bring in more qualified interest, turn it into consultations, bring patients back and show you what your marketing is producing.
Find a clearer starting point.
Our free 100-point Digital Growth Assessment looks at your digital presence, from your website and social content to local visibility and the consultation journey. It helps identify strengths, gaps and practical priorities for improvement.
A marketing review, not a prediction of future bookings or revenue.
- Website and mobile experience
- Google presence and reviews
- Instagram and Facebook content
- Advertising and lead sources
- Consultation and booking journey
- Treatment menu and priority services
- Competitor positioning
- Existing patient database
Built around med spas. Open to the right local businesses.
Our launch focus is established med spas and medical-aesthetics clinics in Kitchener–Waterloo and nearby Ontario markets. We work best with businesses that have capacity to welcome clients and want a more consistent, professional digital presence.
We also consider selected local service businesses whose needs fit our services.
A practical business perspective.
SOPIMA was founded by Jason Fenech in Kitchener, Ontario. Jason brings 16 years of sales and management experience, with a focus on understanding customer decisions, communicating clearly and building relationships.
That perspective shapes how SOPIMA approaches marketing: understand the business, agree on the work and keep the next step clear.
Meet SOPIMASample work
See the kind of content we create.
Three demonstration concepts for med-spa content: a light-hearted skit, a story-led ad and an educational ad. They use a fictional clinic and motion graphics. They are not client work, testimonials or treatment results.
- Light humour that fits your brand
- Story-led ads that make the next step clear
- Educational content, consultation-first, with no promised results
Demonstration — not client work. Real versions would use your own approved offer, footage, contact details and clinical review.
This video could not load. Email book@sopima.ca and we will send it directly.
This video could not load. Email book@sopima.ca and we will send it directly.
This video could not load. Email book@sopima.ca and we will send it directly.
Frequently asked questions
Do you only work with med spas?
Med spas and medical-aesthetics clinics are our primary focus. We also consider selected local service businesses when their needs fit our capabilities.
We already post on Instagram. How could SOPIMA help?
Posting is one part of the experience. We look at how your content, website, local presence and calls to action work together, then recommend where support would be useful.
We have tried marketing before. What would you look at first?
We start with your goals, current activity and available reporting. Understanding what was tried—and what was measured—helps us make a more informed recommendation.
Will you guarantee new clients or revenue?
No. Results depend on factors including your offer, market, budget, follow-up and capacity. We agree on the work and how it will be reviewed, without promising a specific number of leads, bookings or sales.
Will our team need to be involved?
Yes. Your team provides business and treatment information, feedback and approvals. Any footage or other materials needed are agreed as part of the scope, so responsibilities are clear before work begins.
How much does it cost?
We provide a proposal based on the services and level of support your business needs. The scope, fees and any additional costs are explained before you commit.
Clear strategyConsistent contentLocal visibilityEasier enquiriesUseful reportingClear strategyConsistent contentLocal visibilityEasier enquiriesUseful reporting
See where your digital presence could work harder.
Start with a free 100-point Digital Growth Assessment and a clearer view of your next steps.
Services
Practical marketing support for your clinic.
Build a clearer, more consistent digital presence with services shaped around your priorities. We start by understanding your business, then agree on the work that fits your needs and resources.
Request your free assessment01
Strategy and Digital Growth AssessmentsAssess · Measure
Understand how your business appears online and where to focus next. We review your digital presence, discuss your goals and identify practical opportunities to improve your marketing foundation.
02
Content and social mediaAttract
Give your audience a clearer picture of your clinic and its services. Support can include content planning, short-form video production support, social media planning and management. Production responsibilities and approvals are agreed before work starts.
03
Websites and landing pagesConvert
Help visitors understand your offer and find the next step. We review key pages, mobile usability, messaging and calls to action, then agree on suitable improvements to your website or landing pages.
04
Local visibilityAttract · Convert
Make your business information clearer and more consistent where people search. Where appropriate, support can include Google Business Profile improvements and basic search engine optimisation.
05
Lead follow-up and patient retentionBook · Retain
Make sure interest turns into consultations and patients come back. We help set up a clear follow-up process for new enquiries, reminders, reactivation campaigns and review requests, delivered as human-guided workflows at launch.
06
Reporting and recommendationsMeasure
Know what work has been completed and what the available data can tell you. Monthly reporting connects agreed activity with relevant measures and recommendations. Enquiry and booking reporting depends on the tracking and information available.
Considering paid advertising?
We can discuss whether paid advertising fits your goals and current marketing foundation. Any advertising support is scoped separately and offered only where the required delivery capability is in place.
How it fits together
Every service has a job in the Growth System.
Assess
Diagnose the business.
Attract
Generate qualified demand.
Convert
Turn attention into leads.
Book
Turn leads into consultations.
Retain
Increase patient value.
Measure
Prove what is working.
Your proposal defines which services we deliver. Launch services focus on the marketing foundation and human-guided workflows; advanced automation is not part of the launch offer.
Choose the work that fits your priorities.
The assessment gives us a starting point for discussing where support would be most useful.
The SOPIMA Growth System
A measurable growth system for your clinic.
Our goal isn’t simply to manage your social media or run ads. We build and manage a connected system designed to bring in more qualified interest, turn it into consultations, increase repeat business and show you exactly what your marketing is producing.
Assess → Attract → Convert → Book → Retain → Measure
01
Assess
Diagnose the business.
Every relationship starts with our 100-point Digital Growth Assessment. Before changing anything, we find where your clinic is performing well and where potential revenue is being lost.
- Website, mobile experience and calls to action
- Google presence, local visibility and reviews
- Instagram and Facebook content
- Current advertising and lead sources
- Consultation and online-booking journey
- Treatment menu, pricing and priority services
- Competitor positioning
- Existing patient database
Outcome: The 2–3 highest-impact opportunities and a focused 90-day plan.
02
Attract
Generate qualified demand.
We don’t just advertise the clinic as a whole. We pick the specific treatments you want to grow and build campaigns around them.
- Choose priority treatments, such as injectables, laser or skin rejuvenation
- Understand price, margin, repeat frequency and patient value
- Short-form video, educational and provider content, FAQs
- Clear offers and calls to action
- Meta/Instagram and, where it fits, Google advertising
Outcome: More of the right local people discovering and considering your clinic.
03
Convert
Turn attention into leads.
Views alone are not enough. We build a clear path from an ad, Reel, search or profile to a lead you can identify and follow up.
- Treatment-specific landing pages
- Clear consultation offers and calls to action
- Simple lead forms and booking options
- Reviews, FAQs and provider credibility
- Tracking so every lead’s source can be measured
Outcome: Interested prospects become identifiable leads, not anonymous visitors.
04
Book
Turn leads into consultations.
A lead has little value if nobody follows up or booking is difficult. This is one of the most important stages.
Ad or content→Landing page→Lead→Immediate follow-up→Consultation→Appointment
- Immediate email or text acknowledgement, where appropriate
- Clinic notification when a new lead arrives
- Fast follow-up with clear ownership of each lead
- Follow-up for people who don’t book right away
- Reminders that help reduce no-shows
Outcome: More of your marketing leads become booked consultations.
05
Retain
Increase patient value.
Growth shouldn’t depend on constantly finding new people. Your existing and past patients are one of your most valuable assets.
- Patient reactivation campaigns
- Treatment and maintenance reminders
- Complementary treatment suggestions
- Seasonal campaigns
- Compliant email and text nurture
- Review requests and referral programs
Outcome: More repeat visits, referrals and revenue from patients who already know you.
06
Measure
Prove what is working.
You should be able to understand your results without reading a complicated marketing report.
- Advertising spend
- Leads generated
- Consultations booked and attended
- New patients
- Attributable treatment revenue
- Revenue compared with ad spend
Outcome: A clear monthly picture of what is working and what to scale next.
Your proposal defines which components we deliver. Paid advertising and automated follow-up are scoped separately and offered where the required delivery capability is in place.
Measure
Results you can read in two minutes.
Premium service means accountability. Your monthly report follows the patient journey from spend to revenue, in plain language, so you can see what is working and what to scale next.
Reports use your actual, verifiable data and attribution rules agreed with you in advance. We never estimate or invent figures.
Monthly growth reviewReport layout
Advertising spendFrom your data
Leads generatedFrom your data
Consultations bookedFrom your data
Consultations attendedFrom your data
New patientsFrom your data
Attributable treatment revenueFrom your data
Revenue compared with ad spendFrom your data
Working together
Your client journey with SOPIMA.
01
Complimentary Growth Assessment
Identify gaps and opportunities.
02
Strategy and 90-day plan
Choose priorities, treatments, offers and measures of success.
03
Launch
Build the campaigns, content and conversion paths.
04
Optimize
Improve ads, offers, follow-up and booking.
05
Retain and expand
Reactivate patients, build reviews and grow lifetime value.
06
Monthly growth review
Review results, learn what worked and decide what to scale.
Our core principle
Every service we provide answers one question: how does this help your clinic attract, book, retain or better understand its patients?
Reels, advertising, landing pages, follow-up, email and text, reviews, reporting and strategy are components. Each one has a clear job in your growth journey.
Packages
The right level of support starts with your priorities.
Whether you need a clearer foundation or broader ongoing support, we begin with your business goals and agree on a practical scope. Each proposal sets out the deliverables, responsibilities and fees before work begins.
Professional
Bring more of your marketing together.
For businesses looking for ongoing support across several connected priorities. We discuss how planning, content and your digital presence can work together within an agreed scope.
Discuss ProfessionalElite
Plan for broader support.
For businesses with a wider set of marketing needs and the internal capacity to support a broader programme. We define the work, production responsibilities and review process around your priorities.
Discuss EliteKnow what you are agreeing to.
Your proposal sets out the services, content quantities where relevant, production requirements, revision limits, timelines and fees. Any advertising spend, third-party costs or separately scoped services are identified before approval.
Package names describe levels of support. Your agreed proposal defines what is included.
Unsure where to start?
Request your free 100-point Digital Growth Assessment to help identify which priorities deserve attention first.
About
Marketing that matters.
SOPIMA helps med spas and selected local businesses strengthen their digital presence through clear strategy, professional content and practical marketing support.
Kitchener, Ontario
Meet Jason Fenech.
Jason founded SOPIMA in Kitchener, Ontario, bringing 16 years of sales and management experience. His background centres on understanding customer decisions, building relationships, solving problems and communicating clearly.
SOPIMA brings that business perspective to the marketing process: understand what a business needs, explain the recommended work and make responsibilities clear.
What working with SOPIMA should feel like.
Clear communication
Straightforward explanations of the work, the priorities and what happens next.
Thoughtful planning
A scope that considers your goals, resources and ability to respond to new enquiries.
Honest expectations
Practical recommendations and clear boundaries, with no invented results or promises of guaranteed growth.
Useful measurement
Reporting that helps you understand the available evidence and make informed decisions.
Local roots. A focused starting point.
We are based in Kitchener and focused on med spas and medical-aesthetics clinics in Kitchener–Waterloo and nearby Ontario communities. We also welcome conversations with selected local service businesses whose needs match our capabilities.
Free Digital Growth Assessment
Know where to focus your marketing next.
Request a free 100-point Digital Growth Assessment from SOPIMA. We review your clinic’s digital presence to help you understand what is clear, where potential clients may lose direction and which improvements deserve attention.
Request my free assessmentBuilt for med spas and medical-aesthetics clinics in Kitchener–Waterloo and nearby Ontario markets.
A practical look at your digital presence.
- Website and mobile experienceHow clearly your website explains your business and guides visitors.
- Google presence and reviewsThe information and trust signals people find when searching locally.
- Instagram and Facebook contentHow your content presents your clinic and supports your priorities.
- Advertising and lead sourcesWhat is bringing in enquiries today and how well you can tell.
- Consultation and booking journeyThe steps a potential client takes to contact you and book.
- Treatment menu and priority servicesHow clearly your services and offers are presented.
- Competitor positioningHow you stand out against nearby clinics.
- Existing patient databaseHow well you can reconnect with people who already know you.
Leave with clearer priorities.
Your assessment includes a score out of 100, a summary of strengths and gaps, and practical recommendations for where to focus next.
The score is SOPIMA’s review of your digital marketing foundation. It is not an industry certification, a clinical review or a forecast of bookings or revenue.
How it works.
01
Tell us about your business.
Share your website, location and main marketing challenge.
02
We confirm the next steps.
SOPIMA reviews your request and contacts you about the assessment process.
03
Review your priorities.
Use the findings to understand where improvements may help and whether further support makes sense.
Request your free assessment.
Your assessment request has been received.
Thank you for telling us about your business. SOPIMA will contact you using the details you provided to discuss the next steps.
Contact
Let’s talk about your next step.
Tell us about your business, what you want to improve and where you need support. We will review your enquiry and discuss whether SOPIMA is a good fit.
Send an enquiry
Use the form for service questions, package discussions or general enquiries.
Start with an assessment
Want a clearer view of your digital presence? Request our free 100-point Digital Growth Assessment.
Request your free assessmentBased in Kitchener, Ontario
Focused on Kitchener–Waterloo and nearby Ontario communities.
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Email SOPIMA at book@sopima.ca
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